Visma acquires OutSmart, expanding its Benelux footprint in field service management software

Visma, European leader in cloud software, has acquired SaaS scale-up OutSmart, provider of field service management software for small and medium-sized businesses. OutSmart is based in the Netherlands and also operates in Belgium, Germany and Portugal. Joining Visma will allow OutSmart to accelerate its growth ambitions.

OutSmart was founded in 2011 under the name WerkbonApp. Field service workers can use the digital work order to register their activities, after which the inside sales department processes them into invoices with a mouse click. The tool became an instant success. In 2019, WerkbonApp changed its name to OutSmart as the software had grown into a full-fledged field service management system.

The software includes functions for digital scheduling, materials management, quotations, CRM, time recording, invoicing, project planning, contract and object management and specific functions for refrigeration installers. The cloud application works on laptop, smartphone and tablet and has over 80 connections with accounting and ERP systems. More than 4,000 companies in installation engineering, construction and other service providers use OutSmart for their daily operations.

The ambition is to grow to 120,000 users by 2025. This ambition is certainly achievable, predicts Steven Rigter, co-founder and CEO of OutSmart. About 35% of companies with a field service use a digital system. "Our main competitors are Excel and WhatsApp. We are therefore entering a blue ocean. Especially in the Benelux, Germany and France, we see growth opportunities."

“Since its founding, OutSmart has been focusing on interfacing with financial and ERP systems," explains Bas Langenhuizen, co-founder and CCO at OutSmart. "We believe it is essential that field and inside sales can work together in a seamless digital way. That is possible with OutSmart connected to our customers' other business systems."

The founders experience that growing as a scale-up requires additional skills beyond software development, sales and support. To professionalise other aspects of the business as well, OutSmart has now joined Visma. Steven Rigter: "We immediately experience the family feeling at Visma and love the fact that we get support on, for example, technology, marketing and sales. This means we don't have to reinvent the wheel ourselves. This allows us to take OutSmart to the next phase of growth."

John Reynders, Area Director for Benelux at Visma, is delighted with the newest member of the Visma family. "OutSmart fits perfectly with our mission to simplify and automate work processes within companies. Their API-first approach is great. OutSmart interfaces with any business system. This allows installers, construction companies and other service providers to serve their customers better, faster and more profitably. In doing so, OutSmart makes an important contribution to a better and more effective society."

OutSmart will continue to operate under its own name and with the current team of 45 employees as an independent unit within the Visma Group. Agreements with clients remain unchanged.

About OutSmart
OutSmart develops Field Service Management software for small and medium-sized enterprises. The cloud application includes features for (intelligent) digital planning, materials management, quotations, CRM, time recording, invoicing, project planning and contract and object management. With more than 80 off-the-shelf connections, OutSmart can be interfaced with virtually any accounting or ERP system. This enables installers, construction companies and other service providers to serve their customers better, faster and more profitably. OutSmart operates from its offices in the Netherlands, Germany and Portugal. Visit for more information.