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  <Title><![CDATA[Findity and Sage announce strategic partnership to simplify expense management for SMBs.]]></Title>
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  <Intro><![CDATA[Stockholm – October 29, 2025: Findity, the leading provider of embedded expense management, and Sage, a global leader in accounting, financial, HR and payroll technology for small and mid-sized businesses (SMBs), today announced a long-term strategic partnership. This collaboration will bring smarter, more automated financial workflows to SMBs across key markets, starting with the launch of Sage Expenses for Sage 50 Accounts customers in the UK.]]></Intro>
  <Body><![CDATA[The partnership underscores Findity's strategy, which focuses on enabling market leaders to deliver card-agnostic, automated expense solutions in their own brand. By embedding Findity's proven platform, Sage is now launching a solution that simplifies a previously manual and time-consuming process for small businesses.

Patrick Olsson, CEO at Findity, reinforced the partnership's strategic importance: “This partnership with Sage is a testament to our commitment to enabling market leaders to offer world-class expense solutions. We know firsthand that expense management has been a significant drain on time and resources for small businesses. That’s why we’re excited to partner with Sage. Together, we’re delivering a solution that makes managing expenses simple, fast, and stress-free, removing common barriers and freeing up time for businesses and employees."

Jonathan Cowan, EVP HR&P and Sage Platform at Sage, highlighted the shared vision: "For far too long, small businesses have been burdened by outdated, manual expense processes. With Sage Expenses built into the software they already trust, expense management becomes faster, easier, and far less stressful. This launch is part of our strategy to modernise financial workflows for SMBs, and our partnership with Findity is key to delivering real impact."

As a fully embedded product, Sage Expenses provides a seamless user experience with minimal setup, automating the entire expense process from mobile receipt capture to reimbursement. This powerful tool empowers businesses to save time, reduce stress, and operate more efficiently. 

Currently in early adopter rollout in the UK, with general availability planned for early 2026. Early adopter rollout in Germany, Spain, France, and Portugal will follow throughout 2026.

For more details on the launch of Sage Expenses, you can refer to the official press release from Sage (https://www.sage.com/en-gb/company/digital-newsroom/2025/10/sage-partners-with-findity-to-help-smbs-save-time-and-cut-admin-with-new-sage-expenses-solution/).

About Sage

Sage exists to knock down barriers so everyone can thrive, starting with the millions of small and mid sized businesses served by us, our partners and accountants. Customers trust our finance, HR and payroll software to make work and money flow. By digitising business processes and relationships with customers, suppliers, employees, banks and governments, our digital network connects SMBs, removing friction and delivering insights. Knocking down barriers also means we use our time, technology and experience to tackle digital inequality, economic inequality and the climate crisis.

About Findity

Findity is the leader in Embedded Expense Management. They provide a card-agnostic, AI-powered expense platform, enabling companies to offer a localised, branded expense solution with ease. The platform’s headless architecture allows for customized UI builds with the Expense API or instant go-to-market with a White Label product. Findity is the trusted technology behind the expense products of the world's most innovative companies. For more information, visit findity.com.

Contact information

Emil Andersson
Head of Marketing
+46706309086
emil@findity.com]]></Body>
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Findity and Sage announce strategic partnership to simplify expense management for SMBs.
Stockholm – October 29, 2025: Findity, the leading provider of embedded expense management, and Sage, a global leader in accounting, financial, HR and payroll technology for small and mid-sized businesses (SMBs), today announced a long-term strategic partnership. This collaboration will bring smarter, more automated financial workflows to SMBs across key markets, starting with the launch of Sage Expenses for Sage 50 Accounts customers in the UK.
The partnership underscores Findity's strategy, which focuses on enabling market leaders to deliver card-agnostic, automated expense solutions in their own brand. By embedding Findity's proven platform, Sage is now launching a solution that simplifies a previously manual and time-consuming process for small businesses.

Patrick Olsson, CEO at Findity, reinforced the partnership's strategic importance: “This partnership with Sage is a testament to our commitment to enabling market leaders to offer world-class expense solutions. We know firsthand that expense management has been a significant drain on time and resources for small businesses. That’s why we’re excited to partner with Sage. Together, we’re delivering a solution that makes managing expenses simple, fast, and stress-free, removing common barriers and freeing up time for businesses and employees."

Jonathan Cowan, EVP HR&P and Sage Platform at Sage, highlighted the shared vision: "For far too long, small businesses have been burdened by outdated, manual expense processes. With Sage Expenses built into the software they already trust, expense management becomes faster, easier, and far less stressful. This launch is part of our strategy to modernise financial workflows for SMBs, and our partnership with Findity is key to delivering real impact."

As a fully embedded product, Sage Expenses provides a seamless user experience with minimal setup, automating the entire expense process from mobile receipt capture to reimbursement. This powerful tool empowers businesses to save time, reduce stress, and operate more efficiently. 

Currently in early adopter rollout in the UK, with general availability planned for early 2026. Early adopter rollout in Germany, Spain, France, and Portugal will follow throughout 2026.

For more details on the launch of Sage Expenses, you can refer to the official press release from Sage (https://www.sage.com/en-gb/company/digital-newsroom/2025/10/sage-partners-with-findity-to-help-smbs-save-time-and-cut-admin-with-new-sage-expenses-solution/).

About Sage

Sage exists to knock down barriers so everyone can thrive, starting with the millions of small and mid sized businesses served by us, our partners and accountants. Customers trust our finance, HR and payroll software to make work and money flow. By digitising business processes and relationships with customers, suppliers, employees, banks and governments, our digital network connects SMBs, removing friction and delivering insights. Knocking down barriers also means we use our time, technology and experience to tackle digital inequality, economic inequality and the climate crisis.

About Findity

Findity is the leader in Embedded Expense Management. They provide a card-agnostic, AI-powered expense platform, enabling companies to offer a localised, branded expense solution with ease. The platform’s headless architecture allows for customized UI builds with the Expense API or instant go-to-market with a White Label product. Findity is the trusted technology behind the expense products of the world's most innovative companies. For more information, visit findity.com.

Contact information

Emil Andersson
Head of Marketing
+46706309086
emil@findity.com
------------------------------------------------------------
This information was brought to you by Cision http://news.cision.com
https://news.cision.com/findity-ab/r/findity-and-sage-announce-strategic-partnership-to-simplify-expense-management-for-smbs-,c4258515

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  <HtmlTitle><![CDATA[<h1 style="line-height:120%"><span style="font-family:arial,helvetica,sans-serif"><strong><strong>Findity and Sage announce strategic partnership to simplify expense management for SMBs.</strong></strong></span></h1>
]]></HtmlTitle>
  <HtmlIntro><![CDATA[<p><span><span style="font-size:11pt"><span style="font-family:arial,helvetica,sans-serif"><span style="color:#000000"><span><span><span>Stockholm – October 29, 2025: Findity, the leading provider of embedded expense management, and Sage, a global leader in accounting, financial, HR and payroll technology for small and mid-sized businesses (SMBs), today announced a long-term strategic partnership. This collaboration will bring smarter, more automated financial workflows to SMBs across key markets, starting with the launch of Sage Expenses for Sage 50 Accounts customers in the UK.</span></span></span></span></span></span></span></p>]]></HtmlIntro>
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  <HtmlBody><![CDATA[<p style="margin-bottom:5px;margin-top:12px"><span style="font-size:11pt"><span style="font-variant:normal; white-space:pre-wrap"><span style="font-family:arial,helvetica,sans-serif"><span style="background-color:#ffffff"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">The partnership underscores Findity&#39;s strategy, which focuses on enabling market leaders to deliver card-agnostic, automated expense solutions in their own brand. By embedding Findity&#39;s proven platform, Sage is now launching a solution that simplifies a previously manual and time-consuming process for small businesses.</span></span></span></span></span></span></span></p>

<p style="margin-bottom:16px; margin-top:16px"><span style="font-size:11pt"><span style="font-variant:normal; white-space:pre-wrap"><span style="font-family:arial,helvetica,sans-serif"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Patrick Olsson, CEO at Findity, reinforced the partnership&#39;s strategic importance: &ldquo;This partnership with Sage is a testament to our commitment to enabling market leaders to offer world-class expense solutions. We know firsthand that expense management has been a significant drain on time and resources for small businesses. That&rsquo;s why we&rsquo;re excited to partner with Sage. Together, we&rsquo;re delivering a solution that makes managing expenses simple, fast, and stress-free, removing common barriers and freeing up time for businesses and employees.&quot;</span></span></span></span></span></span></p>

<p style="margin-bottom:16px; margin-top:16px"><span style="font-size:11pt"><span style="font-variant:normal; white-space:pre-wrap"><span style="font-family:arial,helvetica,sans-serif"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Jonathan Cowan, EVP HR&amp;P and Sage Platform at Sage, highlighted the shared vision: &quot;For far too long, small businesses have been burdened by outdated, manual expense processes. With Sage Expenses built into the software they already trust, expense management becomes faster, easier, and far less stressful. This launch is part of our strategy to modernise financial workflows for SMBs, and our partnership with Findity is key to delivering real impact.&quot;</span></span></span></span></span></span></p>

<p style="margin-bottom:16px; margin-top:16px"><span style="font-size:11pt"><span style="font-variant:normal; white-space:pre-wrap"><span style="font-family:arial,helvetica,sans-serif"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">As a fully embedded product, Sage Expenses provides a seamless user experience with minimal setup, automating the entire expense process from mobile receipt capture to reimbursement. This powerful tool empowers businesses to save time, reduce stress, and operate more efficiently.&nbsp;</span></span></span></span></span></span></p>

<p style="margin-bottom:16px; margin-top:16px"><span style="font-size:11pt"><span style="font-variant:normal; white-space:pre-wrap"><span style="font-family:arial,helvetica,sans-serif"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Currently in early adopter rollout in the UK, with general availability planned for early 2026. Early adopter rollout in Germany, Spain, France, and Portugal will follow throughout 2026.</span></span></span></span></span></span></p>

<p style="margin-bottom:16px; margin-top:16px"><span style="font-size:11pt"><span style="font-variant:normal; white-space:pre-wrap"><span style="font-family:arial,helvetica,sans-serif"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">For more details on the launch of Sage Expenses, you can refer to the <a href="https://www.sage.com/en-gb/company/digital-newsroom/2025/10/sage-partners-with-findity-to-help-smbs-save-time-and-cut-admin-with-new-sage-expenses-solution/" target="_blank">official press release from Sage</a>.</span></span></span></span></span></span></p>

<p></p>

<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="font-variant:normal; white-space:pre-wrap"><span style="font-family:arial,helvetica,sans-serif"><strong style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">About Sage</span></span></strong></span></span></span></p>

<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="font-variant:normal; white-space:pre-wrap"><span style="font-family:arial,helvetica,sans-serif"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Sage exists to knock down barriers so everyone can thrive, starting with the millions of small and mid sized businesses served by us, our partners and accountants. Customers trust our finance, HR and payroll software to make work and money flow. By digitising business processes and relationships with customers, suppliers, employees, banks and governments, our digital network connects SMBs, removing friction and delivering insights. Knocking down barriers also means we use our time, technology and experience to tackle digital inequality, economic inequality and the climate crisis.</span></span></span></span></span></span></p>

<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="font-variant:normal; white-space:pre-wrap"><span style="font-family:arial,helvetica,sans-serif"><strong style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">About Findity</span></span></strong></span></span></span></p>

<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="font-variant:normal; white-space:pre-wrap"><span style="font-family:arial,helvetica,sans-serif"><span style="background-color:#ffffff"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Findity is the leader in Embedded Expense Management. They provide a card-agnostic, AI-powered expense platform, enabling companies to offer a localised, branded expense solution with ease. The platform&rsquo;s headless architecture allows for customized UI builds with the Expense API or instant go-to-market with a White Label product. Findity is the trusted technology behind the expense products of the world&#39;s most innovative companies. For more information, visit </span></span></span></span></span></span><a href="http://findity.com" style="text-decoration:none"><span style="font-variant:normal; white-space:pre-wrap"><span style="font-family:arial,helvetica,sans-serif"><span style="background-color:#ffffff"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">findity.com</span></span></span></span></span></span></a><span style="font-variant:normal; white-space:pre-wrap"><span style="font-family:arial,helvetica,sans-serif"><span style="background-color:#ffffff"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">.</span></span></span></span></span></span></span></p>

<p><span><span style="font-size:11pt"><span style="font-variant:normal; white-space:pre-wrap"><span style="font-family:arial,helvetica,sans-serif"><strong style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">Contact information</span></span></strong></span></span></span></span></p>

<p><span style="font-size:11pt">Emil Andersson<br>
Head of Marketing<br>
+46706309086<br>
emil@findity.com</span></p>
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