Bio-based and renewable materials

You can easily make an impact on the environment with your tire choice. Our aim is to create eco-friendlier tires by finding bio-based raw materials and replacing fossil raw materials. We will also reduce the use of harmful substances, and were the first tire manufacturer to give up the use of high aromatic oils. We are currently testing the suitability of the guayule plant to replace natural rubber and cultivate the plant near our Hakka Ring testing center in Santa Cruz de la Zarza, Spain.

Find your new sustainable tire

Low rolling resistance cuts down harmful emissions

We design our tires to have as low rolling resistance as possible. Low rolling resistance leads directly to lower fuel consumption which, in turn, lowers carbon dioxide emissions from driving and reduces your carbon footprint. Your tire choice really matters in the big picture.

Innovating for better road safety and longer lasting tires

Double studs, Aramid Sidewalls, Dual Zone Safety concept. Tires are more than just black rubber circles and no one knows it better than we do. We innovate continuously to bring better and safer summer, winter and all-season tires for your safety. Our various solutions make sure that your tires work in all weather conditions. We also want you to be able to enjoy your tires for longer, so we strive for better durability and wear-resistance, for your sake as well as for the environment.

New test center in Spain with sustainable solutions

Our new test center Hakka Ring in Santa Cruz de la Zarza, Spain is a masterpiece of sustainable constructing.  The modern facility puts particular emphasis on water preservation, environmental diversity and protecting rare bird species.

Water is a valued resource in Spain, and we are able to recover over 80% of the water and channel it back to circulation on our wet test tracks. We built a robust, durable nesting tower for local birdlife, planted olive trees and mounted 1150 solar panels at the site to power up the facility.

Read more about Hakka Ring

Modern and sustainable production

The environmental impacts are taken into account in every step of the production process. In our factories about 25% of all used energy is produced with renewable energy sources. We are all the time finding new ways to reduce energy consumption and CO₂ emissions. Production waste is utilized and scrap tires, or tires that do not meet our high standards of quality, are taken to recycling directly from production. 

Our newest production facility in Dayton, Tennessee, US, represents the best in sustainable production. It has earned LEED v4 Silver certification for green building leadership, which meand that it uses less energy and water, avoids waste, has improved indoor air quality, and creates less environmental burden on the community.

Science based targets lead the way

We don't want to guess what it good for the environment, but contribute to tackling climate change by setting ambitious science-based climate targets. In May 2018, we joined the Science Based Targets initiative with the aim of setting more precise targets that are assessed and validated by an external organization.

We reached the previously set targets to reduce CO₂ emissions well ahead of schedule, and the new climate goals in line with the Paris Agreement were published in May 2020. All the targets should be achieved by 2030.

We have also been included in the Dow Jones’ DJSI World sustainability index in 2020, 2019, 2018 and 2017 as well as selected for the more strictly defined DJSI Europe index, making us one the most sustainable listed companies in the world. 

Guaranteeing safety with vigorous testing

We know that no amount of computer simulation can correlate real-life driving situations fully, and that is why no tire is sent to the roads without vigorous testing. Our tire testing network consists of a 700-hectare site in Ivalo, Finnish Lapland, a site near our Finnish headquarters in Nokia and a test center in Spain completed in 2021. The facilities give us the opportunity to test in all possible conditions from summer heat to freezing cold winters. This way we make sure all our winter, summer and all-season tires are prepared for every driving scenario and you can concentrate on enjoying the drive.

Solutions for EV and hybrid owners

EV and hybrid owners appreaciate tires that are safe just like other drivers. In addition, they are offered eco-friendly solutions, longer range and comfortably silent drives. EV and hybrid drivers find a large scale of products compatible with their vehicles from our winter, summer and all-season offering. On top of that, we have created a new winter tire just for you: the Nokian Hakkapeliitta 10 EV is our first studded winter tire tailored to the needs of EV and hybrid owners.

TIRES FOR YOUR ELECTRIC VEHICLE

Taking care of the people who work for us

In true Hakkapeliitta spirit, we are proud of what we do. Some 4,600 people work for Nokian Tyres all over the world. Our principles in all of our operations are equality, fairness, and respecting human rights.

As a global company, we are improving our ways of working continuously. Occupational health and safety are an integral part of our daily operations. All factory locations organize regular monitoring of working conditions. We also expect our suppliers and partners to adhere to our Supplier Code of Conduct, which expects them to commit to human rights.