Visma expands software presence in Germany with investment in pathway solutions
Joining forces to raise the bar for smart and efficient accounting automation for eCommerce and SaaS entrepreneurs.
Visma, Europe’s leading provider of mission-critical cloud software, announces an investment in pathway solutions, a rising star in eCommerce solutions for the German market.
pathway solutions offers an user-friendly cloud solution for eCommerce and SaaS-companies, which automatically matches transactions and invoices with payments for further export to their preferred accounting system.
“pathway solutions creates value for entrepreneurs by automating their mission-critical processes and strengthening their financial control, making them a perfect match for Visma. We look forward to working with pathway’s strong and ambitious management team to support and accelerate their growth plans”, says Steffen Torp, Chief Commercial Officer at Visma and Segment Director for Ecosystem.
With a strong and focused value proposition, pathway solutions has already established itself as a leading solution for Shopify and Stripe accounting automation in Germany, which is the biggest total addressable market for eCommerce in Europe.
“At Visma we look forward to learning more about applying local tax rules to the global eCommerce market. Also, tax advisers are important partners for Visma’s software in the countries where we operate, and we are very excited to build closer ties with German tax advisors through this investment", Torp adds.
Third investment in Germany
pathway solutions, a remote-first company, was founded in 2018 in Hamburg by Ludwig Eisenblätter and Marco Feelisch. The duo still run the company as co-CEOs.
“We started off by developing an expert platform for tax consultants but soon realised that every entrepreneur selling goods or services online will need our help”, says Ludwig Eisenblätter.
“Our team is very excited about this investment from Visma, which we consider a testament to the quality of our product and success in the market. With their strong resources and experience with supporting and scaling software companies in our industry, Visma is the ideal partner for pathway solutions to automate revenue accounting even further as we continue to grow our business”, says Marco Feelisch.
pathway solutions becomes Visma's third investment in Germany, following the acquisitions of H&H (ERP solutions to municipalities) and BuchhaltungsButler (cloud accounting) in 2023.
For more information, please contact:
Lage Bøhren, Director of Communications at Visma, +47 921 578 01
Philip Husemann, Senior M&A Manager at Visma, +49 173 321 6621
About Visma
Visma is a leading provider of mission-critical cloud software, with revenue of € 2.4 billion in 2023, more than 15,000 employees and 1.9 million customers across Europe and Latin America. By simplifying and automating the work of businesses and organisations of all sizes, we enable a more efficient and prosperous society. Visit us at visma.com
About pathway solutions
Founded in Hamburg in 2018, pathway solutions offers an user-friendly cloud solution for eCommerce and SaaS-companies, which automatically matches transactions and invoices with payments for further export to their accounting system. Read more at pathway-solutions.de
