Bong strengthens its financial position; launches fully underwritten rights issue, set-off issues and convertible bonds issue

NOT FOR PUBLICATION, RELEASE OR DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED STATES, AUSTRALIA, HONG KONG, JAPAN, CANADA, SINGAPORE, SOUTH AFRICA OR NEW ZEALAND OR ANY OTHER JURISDICTION IN WHICH THE DISTRIBUTION OF THIS PRESS RELEASE WOULD BE UNLAWFUL.

On 16 June 2013, the Board of Directors of Bong AB (publ) (”Bong” or the ”Company”) resolved, subject to approval by the EGM, on a fully underwritten rights issue of approximately SEK 125 million, a set-off issue where Holdham S.A. ("Holdham") sets off the existing convertible and shareholder loans of in total approximately SEK 100 million for new shares in Bong, a set-off issue of in total SEK 50 million where Bong's two largest lending banks set off part of existing bank loans for new shares in Bong and a convertible bonds issue of up to approximately SEK 200 million directed to institutional investors. The proposed transactions will substantially strengthen Bong's financial position and provide significantly improved prerequisites for a profitable business.

Background and motives
In the autumn of 2010, Bong acquired France-based Hamelin's envelope division. The deal was financed by new bank loans, an issue of new shares to Hamelin's holding company Holdham as well as by a shareholder loan and convertible loan issued to Holdham. Since then, Bong has worked successfully with integration and to achieve planned synergies in the form of lower purchasing costs, lowered fixed costs and reduced working capital requirements. The net debt has thereby been reduced by more than SEK 200 million, primarily through the release of working capital and the sale of certain properties and equipment.

In addition to working on the Hamelin integration, Bong has taken comprehensive and strong structural measures to adjust its overall capacity, improve its competitiveness and restore profitability to a satisfactory level. Bong has also continued to invest in the growing specialty packaging segment with its Propac product range which includes e-commerce packaging solutions and retail gift bags. The restructuring programs and investments in the growing specialty packaging business over the last years have been costly and have made Bong's financial position constrained.

In order to achieve a reasonable balance between operating profit and interest-bearing liabilities, Bong's Board proposes to strengthen the capital base through the measures presented in this press release. The issue proceeds will be used for partial repayments of current bank loans, which will result in a significantly stronger financial position for Bong. In addition, Bong has reached an agreement regarding long-term financing with between three to five years’ maturity. In total, these measures will provide a solid base for the work of transforming the envelope business to a customer-oriented, highly efficient and profitable business with strong cash flow. It will also give Bong the possibility to continue to grow fast in the specialty packaging segment with the Propac range.

A more detailed description of the various proposed measures is presented below.

Rights issue

Preliminary time table for the rights issue:

12 July 2013
  • Interim report January-June 2013 made public
No later than 15 July 2013
  • Announcement of the Board’s determination of the final terms of the issue
17 July 2013
  • EGM
  • Last day of trading in the Bong share including the right to receive subscription rights in the issue
18 July 2013
  • First day of trading in the Bong share excluding the right to receive subscription rights in the issue
  • Prospectus made public
22 July 2013
  • Record date for the right to participate in the issue
25 July –14 August 2013
  • Subscription period in the issue
25 July – 9 August 2013
  • Trading in subscription rights
20 August 2013
  • Announcement of the outcome of the rights issue

Set-off issue Holdham

Set-off issue lending banks

Convertible bonds issue

Agreement on new loans with existing banks

Unaudited pro forma report – estimated effects of the financial measures
The various measures described above are expected to increase equity by a total of SEK 309 million, of which SEK 275 million is raised through the various share issues. In addition, part of the convertible bonds, approximately SEK 34 million, corresponding to the option value of the convertible bonds, is expected to be classified as equity. The Company's interest-bearing debt is expected to decrease by a total of SEK 309 million, whereby a reasonable balance between indebtedness and operating profit is achieved. The equity-to-assets ratio increases pro forma from 14 per cent to 29 per cent.

An additional positive effect of the measures is that the borrowings become more diversified, both with respect to lenders and maturity structure.

1) The pro forma financial information is based on a hypothetical situation based on Bong’s calculated effects of the measures on the Company's financial position as of 31 March 2013. The pro forma presentation does not include any transaction costs.
2) Refers to the expected value of the option component of the convertible bond based on Bong's assessment of current market conditions and based on the offered terms for the convertible bond.

Extraordinary general meeting, etc.

Financial and legal advisers
ABG Sundal Collier AB is financial adviser and Advokatfirman Vinge is legal advisor in connection with the proposed transactions.

Conference call on Tuesday, 18 June 2013, 10:00 am (CET)
In light of the proposed transactions, a conference call will be held on Tuesday 18 June at 10:00 am (CET) where Bong's President and CEO Anders Davidsson will present the background and facts of the proposed transactions as well as answering questions. The conference call will be recorded and made available at Bong's website, www.bong.com, following the conference call.

To participate in the conference call, dial:
+46 (0)8 5052 0110

For further information, please contact Anders Davidsson, President and CEO of Bong AB. Tel. (switchboard) +46 (0) 44 20 70 00, (direct) +46 (0) 44 20 70 80, (mobile) +46 (0) 70 545 70 80.


About Bong

Bong is a leading provider of specialised packaging and envelope products in Europe, offering solutions for distribution and packaging of information, advertising materials and lightweight goods. Important growth areas in the Group are the Propac packaging concept and Russia. The Group has annual sales of approximately SEK 3 billion and about 2,100 employees in 15 countries. Bong has strong market positions in the majority of key markets in Europe, and the Group sees interesting possibilities for continued expansion and development. Bong is a public limited company whose stock is quoted on the NASDAQ OMX Stockholm (Small Cap).

Bong AB (publ) discloses the information in this press release pursuant to the Securities Markets Act. The information was provided for public release on 17 June 2013 at 08:00 am CET.

Important information
This press release does not constitute an offer of any securities of Bong. Neither the rights issue with pre-emptive rights for existing shareholders nor any other transaction described in this press release is directed to shareholders or other investors domiciled in the United States, Australia, Hong Kong, Japan, Canada, Singapore, South Africa or New Zealand, or in any other country where participation in the rights issue or any other such transaction would require additional prospectuses, registration or other measures other than those pursuant to Swedish law or would conflict with regulations in such country. No shares, interim shares, subscription rights, convertibles or other securities issued by Bong have been or will be registered in accordance with the United States Securities Act of 1933, or in accordance with any securities legislation in any state of the United States or any province in Canada. Accordingly, no new shares, interim shares, subscription rights, convertibles or other securities issued by Bong may be transferred or offered for sale in the United States or Canada, other than in such exceptional cases that do not require registration. The rights issue with pre-emptive rights for existing shareholders and the other transactions described in this press release are directed only at (i) persons who are outside the United Kingdom; (ii) investment professionals falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (as amended); or (iii) persons to whom it can otherwise lawfully be directed at.



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