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      <description>En av utmaningarna i konsten att hålla sig varm är valet mellan en jacka med dun och en jacka med syntetisk isolering. Nya innovativa lösningar innebär att gamla sanningar inte längre är lika självklara. Valet har inte nödvändigtvis blivit lättare – men det finns fler alternativ att välja mellan.</description>
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription></obs:imagedescription>
          <obs:imagelinktext>1914 9 FW15 jpg-18479</obs:imagelinktext>
          <obs:imagecaption>1914 9 FW15 jpg-18479</obs:imagecaption>
        </obs:image>
        <obs:image id="">
          <obs:imagedisplayurl>https://mb.cision.com/Public/5360/9822560/b494c32cb21bb189_org.png</obs:imagedisplayurl>
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          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>19FOURTEEN</obs:imagedescription>
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          <obs:imagecaption>1914 5 FW15 jpg-18475</obs:imagecaption>
        </obs:image>
        <obs:image id="">
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription> FlodaIIDownParkaWomenDetail</obs:imagedescription>
          <obs:imagelinktext> FlodaIIDownParkaWomenDetail</obs:imagelinktext>
          <obs:imagecaption> FlodaIIDownParkaWomenDetail</obs:imagecaption>
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        <obs:image id="">
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          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9822560/ac36e13652dfab93_100x100ar.jpg</obs:imagethumbnailurl>
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>HaglöfsKrylboQGT</obs:imagedescription>
          <obs:imagelinktext>HaglöfsKrylboQGT</obs:imagelinktext>
          <obs:imagecaption>HaglöfsKrylboQGT</obs:imagecaption>
        </obs:image>
        <obs:image id="">
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>OrnäsParkaMen</obs:imagedescription>
          <obs:imagelinktext>6030122JQ FW15 OrnäsParkaMen</obs:imagelinktext>
          <obs:imagecaption>6030122JQ FW15 OrnäsParkaMen</obs:imagecaption>
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription> FW15 Särna20</obs:imagedescription>
          <obs:imagelinktext> FW15 Särna20</obs:imagelinktext>
          <obs:imagecaption> FW15 Särna20</obs:imagecaption>
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        <obs:image id="">
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>LimaJacketMen</obs:imagedescription>
          <obs:imagelinktext>LimaJacketMen</obs:imagelinktext>
          <obs:imagecaption>LimaJacketMen</obs:imagecaption>
        </obs:image>
      </obs:images>
      <obs:videos />
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription></obs:imagedescription>
          <obs:imagelinktext>TrekkingproSS152</obs:imagelinktext>
          <obs:imagecaption>TrekkingproSS152</obs:imagecaption>
        </obs:image>
        <obs:image id="">
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          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9804086/a1d9944c103bd828_100x100ar.jpg</obs:imagethumbnailurl>
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Peter Fabrin</obs:imagedescription>
          <obs:imagelinktext>PF 2</obs:imagelinktext>
          <obs:imagecaption>PF 2</obs:imagecaption>
        </obs:image>
        <obs:image id="">
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription></obs:imagedescription>
          <obs:imagelinktext>TREKKING4-SS14Photo HansJohansson</obs:imagelinktext>
          <obs:imagecaption>TREKKING4-SS14Photo HansJohansson</obs:imagecaption>
        </obs:image>
      </obs:images>
      <obs:videos />
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      <title>PRESSINFORMATION VÅR/SOMMAR 2016</title>
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      <obs:typecode>PRM</obs:typecode>
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          <obs:filename>release.html</obs:filename>
          <obs:filemimetype>text/html</obs:filemimetype>
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          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9802854/9e5ee3966e92868e_100x100ar.jpg</obs:imagethumbnailurl>
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription></obs:imagedescription>
          <obs:imagelinktext>FÖRSÄTTSBLAD SV</obs:imagelinktext>
          <obs:imagecaption>FÖRSÄTTSBLAD SV</obs:imagecaption>
        </obs:image>
        <obs:image id="">
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          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9802854/be2f9935280934ba_100x100ar.jpg</obs:imagethumbnailurl>
          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9802854/be2f9935280934ba_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Herakles Jacket</obs:imagedescription>
          <obs:imagelinktext>Herakles Jacket</obs:imagelinktext>
          <obs:imagecaption>Herakles Jacket</obs:imagecaption>
        </obs:image>
        <obs:image id="">
          <obs:imagedisplayurl>https://mb.cision.com/Public/5360/9802854/b7390d289e9e6644_org.jpg</obs:imagedisplayurl>
          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9802854/b7390d289e9e6644_100x100ar.jpg</obs:imagethumbnailurl>
          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9802854/b7390d289e9e6644_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>HERAKLES JACKET</obs:imagedescription>
          <obs:imagelinktext>HERAKLES JACKET</obs:imagelinktext>
          <obs:imagecaption>HERAKLES JACKET</obs:imagecaption>
        </obs:image>
        <obs:image id="">
          <obs:imagedisplayurl>https://mb.cision.com/Public/5360/9802854/852ad1a39234f7d0_org.jpg</obs:imagedisplayurl>
          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9802854/852ad1a39234f7d0_100x100ar.jpg</obs:imagethumbnailurl>
          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9802854/852ad1a39234f7d0_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>ROC HELIOS 25</obs:imagedescription>
          <obs:imagelinktext>ROC HELIOS 25</obs:imagelinktext>
          <obs:imagecaption>ROC HELIOS 25</obs:imagecaption>
        </obs:image>
        <obs:image id="">
          <obs:imagedisplayurl>https://mb.cision.com/Public/5360/9802854/898baa7cfadc97f1_org.jpg</obs:imagedisplayurl>
          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9802854/898baa7cfadc97f1_100x100ar.jpg</obs:imagethumbnailurl>
          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9802854/898baa7cfadc97f1_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>ROC HELIOS 25</obs:imagedescription>
          <obs:imagelinktext>ROC HELIOS 25</obs:imagelinktext>
          <obs:imagecaption>ROC HELIOS 25</obs:imagecaption>
        </obs:image>
        <obs:image id="">
          <obs:imagedisplayurl>https://mb.cision.com/Public/5360/9802854/a4ec818a3056fe04_org.jpg</obs:imagedisplayurl>
          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9802854/a4ec818a3056fe04_100x100ar.jpg</obs:imagethumbnailurl>
          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9802854/a4ec818a3056fe04_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>ROC HELIOS 25</obs:imagedescription>
          <obs:imagelinktext>ROC HELIOS 25</obs:imagelinktext>
          <obs:imagecaption>ROC HELIOS 25</obs:imagecaption>
        </obs:image>
        <obs:image id="">
          <obs:imagedisplayurl>https://mb.cision.com/Public/5360/9802854/8481de4a30155d5d_org.jpg</obs:imagedisplayurl>
          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9802854/8481de4a30155d5d_100x100ar.jpg</obs:imagethumbnailurl>
          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9802854/8481de4a30155d5d_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>HAGLÖFS BARKEN</obs:imagedescription>
          <obs:imagelinktext>HAGLÖFS BARKEN</obs:imagelinktext>
          <obs:imagecaption>HAGLÖFS BARKEN</obs:imagecaption>
        </obs:image>
        <obs:image id="">
          <obs:imagedisplayurl>https://mb.cision.com/Public/5360/9802854/a264872be03b6a9c_org.jpg</obs:imagedisplayurl>
          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9802854/a264872be03b6a9c_100x100ar.jpg</obs:imagethumbnailurl>
          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9802854/a264872be03b6a9c_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>RUGGED MOUNTAIN PANT PRO</obs:imagedescription>
          <obs:imagelinktext>rugged mountain pant pro</obs:imagelinktext>
          <obs:imagecaption>rugged mountain pant pro</obs:imagecaption>
        </obs:image>
        <obs:image id="">
          <obs:imagedisplayurl>https://mb.cision.com/Public/5360/9802854/b840de1fe2f1ea23_org.jpg</obs:imagedisplayurl>
          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9802854/b840de1fe2f1ea23_100x100ar.jpg</obs:imagethumbnailurl>
          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9802854/b840de1fe2f1ea23_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>LIM III JACKET</obs:imagedescription>
          <obs:imagelinktext>LIM III JACKET</obs:imagelinktext>
          <obs:imagecaption>LIM III JACKET</obs:imagecaption>
        </obs:image>
        <obs:image id="">
          <obs:imagedisplayurl>https://mb.cision.com/Public/5360/9802854/a092272bd7ca0e0e_org.jpg</obs:imagedisplayurl>
          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9802854/a092272bd7ca0e0e_100x100ar.jpg</obs:imagethumbnailurl>
          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9802854/a092272bd7ca0e0e_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>LIM III JACKET</obs:imagedescription>
          <obs:imagelinktext>LIM III JACKET</obs:imagelinktext>
          <obs:imagecaption>LIM III JACKET</obs:imagecaption>
        </obs:image>
        <obs:image id="">
          <obs:imagedisplayurl>https://mb.cision.com/Public/5360/9802854/adf88cee019e72dd_org.jpg</obs:imagedisplayurl>
          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9802854/adf88cee019e72dd_100x100ar.jpg</obs:imagethumbnailurl>
          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9802854/adf88cee019e72dd_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription> L I M Strive50</obs:imagedescription>
          <obs:imagelinktext> L I M Strive50</obs:imagelinktext>
          <obs:imagecaption> L I M Strive50</obs:imagecaption>
        </obs:image>
        <obs:image id="">
          <obs:imagedisplayurl>https://mb.cision.com/Public/5360/9802854/b407d5704fa6356f_org.jpg</obs:imagedisplayurl>
          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9802854/b407d5704fa6356f_100x100ar.jpg</obs:imagethumbnailurl>
          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9802854/b407d5704fa6356f_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>HAGLÖFS STRIVE MID</obs:imagedescription>
          <obs:imagelinktext>HAGLÖFS STRIVE MID</obs:imagelinktext>
          <obs:imagecaption>HAGLÖFS STRIVE MID</obs:imagecaption>
        </obs:image>
        <obs:image id="">
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          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9802854/b727ea80ce644961_100x100ar.jpg</obs:imagethumbnailurl>
          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9802854/b727ea80ce644961_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>L I M Down 1</obs:imagedescription>
          <obs:imagelinktext>L I M Down 1</obs:imagelinktext>
          <obs:imagecaption>L I M Down 1</obs:imagecaption>
        </obs:image>
        <obs:image id="">
          <obs:imagedisplayurl>https://mb.cision.com/Public/5360/9802854/abd8883b0cd9b780_org.jpg</obs:imagedisplayurl>
          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9802854/abd8883b0cd9b780_100x100ar.jpg</obs:imagethumbnailurl>
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>gram comp jacket</obs:imagedescription>
          <obs:imagelinktext>gram comp jacket</obs:imagelinktext>
          <obs:imagecaption>gram comp jacket</obs:imagecaption>
        </obs:image>
        <obs:image id="">
          <obs:imagedisplayurl>https://mb.cision.com/Public/5360/9802854/b2def2862cfa56ad_org.jpg</obs:imagedisplayurl>
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          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9802854/b2def2862cfa56ad_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>gram comp jacket</obs:imagedescription>
          <obs:imagelinktext>gram comp jacket</obs:imagelinktext>
          <obs:imagecaption>gram comp jacket</obs:imagecaption>
        </obs:image>
        <obs:image id="">
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Haglöfs Gram Puls Men</obs:imagedescription>
          <obs:imagelinktext>Haglöfs Gram Puls Men</obs:imagelinktext>
          <obs:imagecaption>Haglöfs Gram Puls Men</obs:imagecaption>
        </obs:image>
        <obs:image id="">
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Haglöfs Gram Puls Women</obs:imagedescription>
          <obs:imagelinktext>Haglöfs Gram Puls Women</obs:imagelinktext>
          <obs:imagecaption>Haglöfs Gram Puls Women</obs:imagecaption>
        </obs:image>
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Gram15</obs:imagedescription>
          <obs:imagelinktext>Gram15</obs:imagelinktext>
          <obs:imagecaption>Gram15</obs:imagecaption>
        </obs:image>
        <obs:image id="">
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
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          <obs:imagelinktext>Haglöfs Smågan Mid GT Women</obs:imagelinktext>
          <obs:imagecaption>Haglöfs Smågan Mid GT Women</obs:imagecaption>
        </obs:image>
        <obs:image id="">
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Haglöfs Smågan Mid GT Men</obs:imagedescription>
          <obs:imagelinktext>Haglöfs Smågan Mid GT Men</obs:imagelinktext>
          <obs:imagecaption>Haglöfs Smågan Mid GT Men</obs:imagecaption>
        </obs:image>
        <obs:image id="">
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Särna20</obs:imagedescription>
          <obs:imagelinktext>Särna20</obs:imagelinktext>
          <obs:imagecaption>Särna20</obs:imagecaption>
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          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Haglöfs Nusnäs Women</obs:imagedescription>
          <obs:imagelinktext>Haglöfs Nusnäs Women</obs:imagelinktext>
          <obs:imagecaption>Haglöfs Nusnäs Women</obs:imagecaption>
        </obs:image>
      </obs:images>
      <obs:videos />
    </item>
    <item obs:id="1931876">
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      <description>Haglöfs har under våren genomfört ett flertal nyckelrekryteringar. Syftet är att ytterligare stärka Haglöfs marknads- och försäljningsorganisation, skapa ökat kundfokus, öka varumärkeskännedomen och stärka varumärkeskapitalet. Ett av satsningsområdena är Haglöfs närvaro i digitala kanaler och företagets kommande e-handel.</description>
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          <obs:imagemimetype></obs:imagemimetype>
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          <obs:imagelinktext>I4A1666</obs:imagelinktext>
          <obs:imagecaption>I4A1666</obs:imagecaption>
        </obs:image>
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    <item obs:id="1897481">
      <title>TREKKING PRO – DET STORA ÄVENTYRET</title>
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      <guid>http://publish.ne.cision.com/Release/GetDetailInLegacyFormat/60F273296ADA8836</guid>
      <description>Att ta äventyret till orörd natur, till en geografi som är lite mer otillgänglig där man är utlämnad åt elementen. Att röra sig i den miljön, bli ett med naturen, och förföras av dofter, ljud och ljus samtidigt som man utmanas av väder och vind. Det är Trekking i dess mest extrema format.</description>
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      <obs:typecode>PRM</obs:typecode>
      <obs:typename>Pressmeddelande</obs:typename>
      <obs:languagecode>sv</obs:languagecode>
      <obs:source>Haglöfs</obs:source>
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        </obs:keyword>
        <obs:keyword id="">
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        </obs:keyword>
        <obs:keyword id="">
          <obs:keywordvalue>granite</obs:keywordvalue>
        </obs:keyword>
        <obs:keyword id="">
          <obs:keywordvalue>Lex</obs:keywordvalue>
        </obs:keyword>
        <obs:keyword id="">
          <obs:keywordvalue>Rugged Mountain Pant</obs:keywordvalue>
        </obs:keyword>
        <obs:keyword id="">
          <obs:keywordvalue>Grym</obs:keywordvalue>
        </obs:keyword>
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          <obs:imagefilename></obs:imagefilename>
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          <obs:imagecaption>I4A0063</obs:imagecaption>
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        <obs:image id="">
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          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Trekking Pro</obs:imagedescription>
          <obs:imagelinktext>Outfit Trekking Pro</obs:imagelinktext>
          <obs:imagecaption>Outfit Trekking Pro</obs:imagecaption>
        </obs:image>
        <obs:image id="">
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Trekking Pro</obs:imagedescription>
          <obs:imagelinktext>Outfit Trekking Pro Woman</obs:imagelinktext>
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        <obs:image id="">
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Trekking Pro</obs:imagedescription>
          <obs:imagelinktext>240000TrueBlack SS15 Lex110</obs:imagelinktext>
          <obs:imagecaption>240000TrueBlack SS15 Lex110</obs:imagecaption>
        </obs:image>
        <obs:image id="">
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          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9776495/ae0346859c20828c_100x100ar.jpg</obs:imagethumbnailurl>
          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9776495/ae0346859c20828c_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Grym Jacket Men</obs:imagedescription>
          <obs:imagelinktext>Grym Jacket Men</obs:imagelinktext>
          <obs:imagecaption>Grym Jacket Men</obs:imagecaption>
        </obs:image>
        <obs:image id="">
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          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9776495/b2821b5a95cee84b_100x100ar.jpg</obs:imagethumbnailurl>
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Lex 110</obs:imagedescription>
          <obs:imagelinktext>Lex 110</obs:imagelinktext>
          <obs:imagecaption>Lex 110</obs:imagecaption>
        </obs:image>
        <obs:image id="">
          <obs:imagedisplayurl>https://mb.cision.com/Public/5360/9776495/841acbb4fee12940_org.png</obs:imagedisplayurl>
          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9776495/841acbb4fee12940_100x100ar.png</obs:imagethumbnailurl>
          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9776495/841acbb4fee12940_400x400ar.png</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Haglöfs Granit Hi GT </obs:imagedescription>
          <obs:imagelinktext>Haglöfs Granit Hi GT </obs:imagelinktext>
          <obs:imagecaption>Haglöfs Granit Hi GT </obs:imagecaption>
        </obs:image>
        <obs:image id="">
          <obs:imagedisplayurl>https://mb.cision.com/Public/5360/9776495/8ebe382b8e3f0678_org.jpg</obs:imagedisplayurl>
          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9776495/8ebe382b8e3f0678_100x100ar.jpg</obs:imagethumbnailurl>
          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9776495/8ebe382b8e3f0678_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Lex Pant</obs:imagedescription>
          <obs:imagelinktext>Lex Pant</obs:imagelinktext>
          <obs:imagecaption>Lex Pant</obs:imagecaption>
        </obs:image>
        <obs:image id="">
          <obs:imagedisplayurl>https://mb.cision.com/Public/5360/9776495/9805ca49799cc88d_org.jpg</obs:imagedisplayurl>
          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9776495/9805ca49799cc88d_100x100ar.jpg</obs:imagethumbnailurl>
          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9776495/9805ca49799cc88d_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Rugged II Mountain Pant</obs:imagedescription>
          <obs:imagelinktext>Rugged II Mountain Pant</obs:imagelinktext>
          <obs:imagecaption>Rugged II Mountain Pant</obs:imagecaption>
        </obs:image>
      </obs:images>
      <obs:videos />
    </item>
    <item obs:id="1879394">
      <title>HAGLÖFS SOVSÄCKAR - EN GOD NATTS SÖMN</title>
      <link>http://publish.ne.cision.com/Release/GetDetailInLegacyFormat/A4B4FF2A04A6EC86</link>
      <guid>http://publish.ne.cision.com/Release/GetDetailInLegacyFormat/A4B4FF2A04A6EC86</guid>
      <description>Det är inte förrän man sovit i naturen i en sovsäck som man riktigt förstår vad det innebär. Hur fantastiskt det kan vara att vakna till soluppgång, morgondagg, sjörök och lommens ensamma sång. Eller hur hemskt det kan vara att kall och trött krypa ner i en fuktig sovsäck och föra en tröstlös kamp för att få åtminstone några timmars vila. Haglöfs vet och förstår – och det är därför företaget vågar påstå att deras sovsäckar utan tvekan är Outstanding Outdoor Equipment.</description>
      <pubDate>Wed, 29 Apr 2015 09:00:00 +0200</pubDate>
      <obs:typecode>PRM</obs:typecode>
      <obs:typename>Pressmeddelande</obs:typename>
      <obs:languagecode>sv</obs:languagecode>
      <obs:source>Haglöfs</obs:source>
      <obs:senderorganizationid></obs:senderorganizationid>
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      <obs:keywords>
        <obs:keyword id="">
          <obs:keywordvalue>Haglöfs</obs:keywordvalue>
        </obs:keyword>
        <obs:keyword id="">
          <obs:keywordvalue>Base camp</obs:keywordvalue>
        </obs:keyword>
        <obs:keyword id="">
          <obs:keywordvalue>sleeping bags</obs:keywordvalue>
        </obs:keyword>
        <obs:keyword id="">
          <obs:keywordvalue>FX Down</obs:keywordvalue>
        </obs:keyword>
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          <obs:keywordvalue>sovsäckar</obs:keywordvalue>
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
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          <obs:imagelinktext>LIM down</obs:imagelinktext>
          <obs:imagecaption>LIM down</obs:imagecaption>
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        <obs:image id="">
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>LIM Down +1</obs:imagedescription>
          <obs:imagelinktext>L I M Down +1</obs:imagelinktext>
          <obs:imagecaption>L I M Down +1</obs:imagecaption>
        </obs:image>
        <obs:image id="">
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>LIM Synthetic +10</obs:imagedescription>
          <obs:imagelinktext>L I M Synthetic 10</obs:imagelinktext>
          <obs:imagecaption>L I M Synthetic 10</obs:imagecaption>
        </obs:image>
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Ursus -9</obs:imagedescription>
          <obs:imagelinktext>Ursus -9</obs:imagelinktext>
          <obs:imagecaption>Ursus -9</obs:imagecaption>
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      </obs:images>
      <obs:videos />
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        </obs:image>
        <obs:image id="">
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          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9754783/8b21d42ef5b72c64_100x100ar.jpg</obs:imagethumbnailurl>
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          <obs:imagefilename></obs:imagefilename>
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          <obs:imagefilename></obs:imagefilename>
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        </obs:image>
        <obs:image id="">
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          <obs:imagefilename></obs:imagefilename>
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        <obs:image id="">
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          <obs:imagefilename></obs:imagefilename>
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        </obs:image>
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      <description>Haglöfs fattade tidigt beslutet att integrera hållbarhet i affärsutvecklingen med målet att bli ledande inom såväl tekniska outdoor-produkter som inom hållbarhet. När arbetet under 2014 nu sammanfattas kan företaget konstatera att Haglöfs idag är ett av världens ledande outdoor-företag inom hållbarhetsområdet. Utvecklingen är resultatet av ett fokuserat arbete som idag är en naturlig del i Haglöfs kultur. Om detta och mer går att läsa i rapporten Haglöfs Hållbarhet 2014.</description>
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          <obs:imagelinktext>Haglofs H 2014 sve 150</obs:imagelinktext>
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          <obs:imagelinktext>Lennart Ekberg</obs:imagelinktext>
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          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription></obs:imagedescription>
          <obs:imagelinktext>Sustainability brand of the year</obs:imagelinktext>
          <obs:imagecaption>Sustainability brand of the year</obs:imagecaption>
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          <obs:imagedescription>Årets Miljömärke Haglöfs - Lennart Ekberg</obs:imagedescription>
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          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Take Care</obs:imagedescription>
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          <obs:filetype>MAIN</obs:filetype>
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          <obs:filename>release.html</obs:filename>
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>LIM</obs:imagedescription>
          <obs:imagelinktext>I4A1304</obs:imagelinktext>
          <obs:imagecaption>I4A1304</obs:imagecaption>
        </obs:image>
        <obs:image id="">
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>LIM</obs:imagedescription>
          <obs:imagelinktext>I4A1325</obs:imagelinktext>
          <obs:imagecaption>I4A1325</obs:imagecaption>
        </obs:image>
        <obs:image id="">
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>LIM Wind Pull </obs:imagedescription>
          <obs:imagelinktext>LIM Wind Pull </obs:imagelinktext>
          <obs:imagecaption>LIM Wind Pull </obs:imagecaption>
        </obs:image>
        <obs:image id="">
          <obs:imagedisplayurl>https://mb.cision.com/Public/5360/9747062/b475901e76f56b8f_org.jpg</obs:imagedisplayurl>
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          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9747062/b475901e76f56b8f_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>LIM Essens Jacket Men</obs:imagedescription>
          <obs:imagelinktext>L I MEssensJacketMen</obs:imagelinktext>
          <obs:imagecaption>L I MEssensJacketMen</obs:imagecaption>
        </obs:image>
        <obs:image id="">
          <obs:imagedisplayurl>https://mb.cision.com/Public/5360/9747062/a92f4dc91e5d46f8_org.jpg</obs:imagedisplayurl>
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          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9747062/a92f4dc91e5d46f8_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>LIM Lite 25</obs:imagedescription>
          <obs:imagelinktext>L I M Lite 25</obs:imagelinktext>
          <obs:imagecaption>L I M Lite 25</obs:imagecaption>
        </obs:image>
        <obs:image id="">
          <obs:imagedisplayurl>https://mb.cision.com/Public/5360/9747062/bee021aef8a7d65f_org.jpg</obs:imagedisplayurl>
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          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9747062/bee021aef8a7d65f_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Haglöfs LIM Low Men</obs:imagedescription>
          <obs:imagelinktext>HaglfsL I MLowMen</obs:imagelinktext>
          <obs:imagecaption>HaglfsL I MLowMen</obs:imagecaption>
        </obs:image>
        <obs:image id="">
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          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9747062/8562eed95d422a7e_100x100ar.jpg</obs:imagethumbnailurl>
          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9747062/8562eed95d422a7e_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription></obs:imagedescription>
          <obs:imagelinktext>LIM down</obs:imagelinktext>
          <obs:imagecaption>LIM down</obs:imagecaption>
        </obs:image>
        <obs:image id="">
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          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>LIM Down +1</obs:imagedescription>
          <obs:imagelinktext>L I M Down +1</obs:imagelinktext>
          <obs:imagecaption>L I M Down +1</obs:imagecaption>
        </obs:image>
        <obs:image id="">
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>LIM Synthetic +10</obs:imagedescription>
          <obs:imagelinktext>L I M Synthetic 10</obs:imagelinktext>
          <obs:imagecaption>L I M Synthetic 10</obs:imagecaption>
        </obs:image>
        <obs:image id="">
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription></obs:imagedescription>
          <obs:imagelinktext>lim table</obs:imagelinktext>
          <obs:imagecaption>lim table</obs:imagecaption>
        </obs:image>
      </obs:images>
      <obs:videos />
    </item>
    <item obs:id="1800111">
      <title>PRESSINFORMATION HÖST/VINTER 2015</title>
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      <obs:typename>Pressmeddelande</obs:typename>
      <obs:languagecode>sv</obs:languagecode>
      <obs:source>Haglöfs</obs:source>
      <obs:senderorganizationid></obs:senderorganizationid>
      <obs:sourcereference></obs:sourcereference>
      <obs:keywords>
        <obs:keyword id="">
          <obs:keywordvalue>Haglöfs</obs:keywordvalue>
        </obs:keyword>
      </obs:keywords>
      <obs:iptcs id="00000000">
        <obs:iptcvalue></obs:iptcvalue>
      </obs:iptcs>
      <obs:cateogories />
      <obs:files>
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          <obs:filedescription><![CDATA[PRESSINFORMATION HÖST/VINTER 2015]]></obs:filedescription>
          <obs:filetype></obs:filetype>
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          <obs:filelinktext>PRESSINFORMATION HÖST/VINTER 2015</obs:filelinktext>
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        <obs:file id="1800111">
          <obs:filedescription>Press release in html format</obs:filedescription>
          <obs:filetype>MAIN</obs:filetype>
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          <obs:filename>release.html</obs:filename>
          <obs:filemimetype>text/html</obs:filemimetype>
          <obs:filelinktext></obs:filelinktext>
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        </obs:file>
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      <obs:images>
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription></obs:imagedescription>
          <obs:imagelinktext>Produktblad 1 FW15 svenska</obs:imagelinktext>
          <obs:imagecaption>Produktblad 1 FW15 svenska</obs:imagecaption>
        </obs:image>
        <obs:image id="">
          <obs:imagedisplayurl>https://mb.cision.com/Public/5360/9713185/b8238a6a47b895be_org.jpg</obs:imagedisplayurl>
          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9713185/b8238a6a47b895be_100x100ar.jpg</obs:imagethumbnailurl>
          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9713185/b8238a6a47b895be_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Skade Jacket</obs:imagedescription>
          <obs:imagelinktext>60297534C FW15 SkadeJacketWomen</obs:imagelinktext>
          <obs:imagecaption>60297534C FW15 SkadeJacketWomen</obs:imagecaption>
        </obs:image>
        <obs:image id="">
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          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9713185/a5ca69c85c91ccd4_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Skade Pant </obs:imagedescription>
          <obs:imagelinktext>6029762PM FW15 SkadePantWomen</obs:imagelinktext>
          <obs:imagecaption>6029762PM FW15 SkadePantWomen</obs:imagecaption>
        </obs:image>
        <obs:image id="">
          <obs:imagedisplayurl>https://mb.cision.com/Public/5360/9713185/90563abae6a0d1a5_org.jpg</obs:imagedisplayurl>
          <obs:imagethumbnailurl>https://mb.cision.com/Public/5360/9713185/90563abae6a0d1a5_100x100ar.jpg</obs:imagethumbnailurl>
          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9713185/90563abae6a0d1a5_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Vassi Jacket</obs:imagedescription>
          <obs:imagelinktext>60297133J FW15 VassiJacketMen</obs:imagelinktext>
          <obs:imagecaption>60297133J FW15 VassiJacketMen</obs:imagecaption>
        </obs:image>
        <obs:image id="">
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          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9713185/977da19e7e67d02a_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Vassi Bib </obs:imagedescription>
          <obs:imagelinktext>6029732C5 FW15 VassiBib</obs:imagelinktext>
          <obs:imagecaption>6029732C5 FW15 VassiBib</obs:imagecaption>
        </obs:image>
        <obs:image id="">
          <obs:imagedisplayurl>https://mb.cision.com/Public/5360/9713185/bca112ff8a479627_org.jpg</obs:imagedisplayurl>
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          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9713185/bca112ff8a479627_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Vojd ABS 18</obs:imagedescription>
          <obs:imagelinktext>3380082C5 FW14 VojdABS18</obs:imagelinktext>
          <obs:imagecaption>3380082C5 FW14 VojdABS18</obs:imagecaption>
        </obs:image>
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          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Hellner Jacket</obs:imagedescription>
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          <obs:imagecaption>6030092C2 FW15 HellerJacketMen</obs:imagecaption>
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          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Hellner Pant</obs:imagedescription>
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Hellner Vest</obs:imagedescription>
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          <obs:imagecaption>6030102C5 FW15 HellnerVestMan</obs:imagecaption>
        </obs:image>
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          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9713185/9e62348f759617b1_400x400ar.jpg</obs:imagelowqualitydisplayurl>
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          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Essens Mimic Jacket</obs:imagedescription>
          <obs:imagelinktext>6031562HU FW15 EssensMimicjacketMen</obs:imagelinktext>
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          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9713185/91d42eca6e92e486_400x400ar.jpg</obs:imagelowqualitydisplayurl>
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          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Barrier Pro III Belay</obs:imagedescription>
          <obs:imagelinktext>60295333P FW15 BarrierProIIIBelayMen</obs:imagelinktext>
          <obs:imagecaption>60295333P FW15 BarrierProIIIBelayMen</obs:imagecaption>
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          <obs:imagelowqualitydisplayurl>https://mb.cision.com/Public/5360/9713185/b871af37f675ad69_400x400ar.jpg</obs:imagelowqualitydisplayurl>
          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Essens II Down Jacket</obs:imagedescription>
          <obs:imagelinktext>60306333J FW15 EssensIIIDownJacketMen</obs:imagelinktext>
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          <obs:imagefilename></obs:imagefilename>
          <obs:imagemimetype></obs:imagemimetype>
          <obs:imagedescription>Haglöfs Krylbo GT</obs:imagedescription>
          <obs:imagelinktext>4971202UJ FW14 HaglfsKrylboGT</obs:imagelinktext>
          <obs:imagecaption>4971202UJ FW14 HaglfsKrylboGT</obs:imagecaption>
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